Whois Privacy Protection, occasionally also referred to as Privacy or Whois Privacy Protection, is a service that conceals the genuine contact information of domain name registrants on WHOIS sites. Without such protection, the personal name, home address and email account of any domain name owner will be openly visible. Giving fake details during the registration process or changing the genuine information later will simply not work, as doing such a thing may result in the registrant losing their domain name ownership rights. The policies adopted by ICANN, the Internet Corporation for Assigned Names and Numbers, require that the WHOIS info must be valid and accurate all the time. The Whois Privacy Protection service was launched by domain name registrars as an answer to the growing concerns about possible identity fraud. If the protection service is active, the domain registrar’s contact details will appear instead of the domain name registrant’s upon a WHOIS lookup. Most domains support the Whois Privacy Protection service, although there are certain country-code extensions that do not.